Scaling the composer

Scaling the composer

IGD Pro composer is home to a number of business tools and workflows. We want to make sure each tool has an appropriate, accessible place without overwhelming the user or space. 21M business users interact with a combination of composer features every week. As teams started developing new business features, we started running into an inflection point of features regression with conflicting resolutions.

Role

Partnered with another designer

Team

Instagram Direct for Professionals

Challenges with the current composer

The expanded composer component is cluttered and both typing and accessing all tools provides substantial challenges. Tools are presented in categories that don’t align with professional mental models. Professionals experience added mental load when they have to decipher what is a business tool and what isn’t. Tools that are buried 3 or more taps deep in the flow create added friction to the users who need quick access to all our tools.

Challenges with the current composer

The expanded composer component is cluttered and both typing and accessing all tools provides substantial challenges. Tools are presented in categories that don’t align with professional mental models. Professionals experience added mental load when they have to decipher what is a business tool and what isn’t. Tools that are buried 3 or more taps deep in the flow create added friction to the users who need quick access to all our tools.

Challenges with the current composer

The expanded composer component is cluttered and both typing and accessing all tools provides substantial challenges. Tools are presented in categories that don’t align with professional mental models. Professionals experience added mental load when they have to decipher what is a business tool and what isn’t. Tools that are buried 3 or more taps deep in the flow create added friction to the users who need quick access to all our tools.

We explored a few interactions

Interactions explored during the escalation process.

We explored a few interactions

Interactions explored during the escalation process.

We explored a few interactions

Interactions explored during the escalation process.

Solution

Implement a streamlined, scalable composer capable of supporting long term growth.

Solution

Implement a streamlined, scalable composer capable of supporting long term growth.

Solution

Implement a streamlined, scalable composer capable of supporting long term growth.

Business inbox

Prototype