Inbox efficiency
Managing high volumes of direct messages on Instagram can be time-consuming and repetitive. Businesses and creators on Instagram often find themselves typing out the same responses to frequently asked questions, handling customer service inquiries, or responding to giveaway participants one by one. This inefficiency slows down communication, reduces engagement, and makes it difficult to manage messages at scale. As the designer for Instagram Direct for Professionals, I worked with the team to build solutions for professional Instagram users.
Role
Design lead
Team
Instagram Direct for Professionals
Inbox efficiency
Managing high volumes of direct messages on Instagram can be time-consuming and repetitive. Businesses and creators on Instagram often find themselves typing out the same responses to frequently asked questions, handling customer service inquiries, or responding to giveaway participants one by one. This inefficiency slows down communication, reduces engagement, and makes it difficult to manage messages at scale. As the designer for Instagram Direct for Professionals, I worked with the team to build solutions for professional Instagram users.
Role
Design lead
Team
Instagram Direct for Professionals
Inbox efficiency
Managing high volumes of direct messages on Instagram can be time-consuming and repetitive. Businesses and creators on Instagram often find themselves typing out the same responses to frequently asked questions, handling customer service inquiries, or responding to giveaway participants one by one. This inefficiency slows down communication, reduces engagement, and makes it difficult to manage messages at scale. As the designer for Instagram Direct for Professionals, I worked with the team to build solutions for professional Instagram users.
Role
Design lead
Team
Instagram Direct for Professionals
Quick reactions for story replies
Professionals receive a large volume of direct message responses when they post a story. They want to engage with these fans and customers in a lightweight way, but it takes time and effort to respond. Enable professionals who receive story replies to quickly engage with and acknowledge their fans and customers. Impact: Estimated increase of 69K of valuable business threads.
Quick reactions for story replies
Professionals receive a large volume of direct message responses when they post a story. They want to engage with these fans and customers in a lightweight way, but it takes time and effort to respond. Enable professionals who receive story replies to quickly engage with and acknowledge their fans and customers. Impact: Estimated increase of 69K of valuable business threads.
Quick reactions for story replies
Professionals receive a large volume of direct message responses when they post a story. They want to engage with these fans and customers in a lightweight way, but it takes time and effort to respond. Enable professionals who receive story replies to quickly engage with and acknowledge their fans and customers. Impact: Estimated increase of 69K of valuable business threads.
Business inbox
Live app recording
Saved replies
Instagram’s Saved Reply feature allows users to store and reuse pre-written responses. This tool eliminates the need for repetitive typing and helps users respond faster to common inquiries and save time while improving engagement with followers.
Saved replies
Instagram’s Saved Reply feature allows users to store and reuse pre-written responses. This tool eliminates the need for repetitive typing and helps users respond faster to common inquiries and save time while improving engagement with followers.
Saved replies
Instagram’s Saved Reply feature allows users to store and reuse pre-written responses. This tool eliminates the need for repetitive typing and helps users respond faster to common inquiries and save time while improving engagement with followers.
Saving a newly used message as a reply — Creator inbox
Live app recording
Example use cases
Managing customer service inquiries
Answering FAQs
Replying with a link to a product
Creator inbox — using stored saved replies
Live app recording
Helping professionals filter their messages
Creators often struggle to filter and prioritize inbound engagement across DMs, comments, activity feed notifications, and tagged photos. They frequently requested help surfacing important interactions from specific audiences, such as verified accounts, followed users, close friends, and professional accounts.
Helping professionals filter their messages
Creators often struggle to filter and prioritize inbound engagement across DMs, comments, activity feed notifications, and tagged photos. They frequently requested help surfacing important interactions from specific audiences, such as verified accounts, followed users, close friends, and professional accounts.
Helping professionals filter their messages
Creators often struggle to filter and prioritize inbound engagement across DMs, comments, activity feed notifications, and tagged photos. They frequently requested help surfacing important interactions from specific audiences, such as verified accounts, followed users, close friends, and professional accounts.
To streamline inbox management, we introduced a clearer, more intuitive filtering system, along with new inbox filters: Unread, unanswered, and business specific filters
Business inbox— using new filter system
Live app recording
Message controls
Creators and businesses need access to messaging tools directly within the inbox to customize and optimize their experience. By surfacing reachability controls within the inbox, creators can easily manage who can message them directly.
Message controls
Creators and businesses need access to messaging tools directly within the inbox to customize and optimize their experience. By surfacing reachability controls within the inbox, creators can easily manage who can message them directly.
Message controls
Creators and businesses need access to messaging tools directly within the inbox to customize and optimize their experience. By surfacing reachability controls within the inbox, creators can easily manage who can message them directly.
Messaging controls in inbox
Live app recording